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Morning Briefing

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Wednesday, Sep 19 2018

Full Issue

In 2014, One State Had Political Ads Mentioning Opioids. This Year There's 25.

Ads about the opioid crisis are particularly prominent in hard-hit states, such as Ohio and West Virginia. In other news from the epidemic: pain patients push back on new restrictions on medication and businesses are encouraging workers to be up front about their addiction.

In the past four years, the opioid crisis has grown from an afterthought in political campaigns to an important issue in some of this fall鈥檚 biggest midterm races, according to television advertising data from Kantar Media/CMAG. An analysis by The Wall Street Journal found that, so far in 2018, ads containing opioid messaging have aired more than 50,000 times across 25 states. At this point in 2014, there had been only one political TV ad touching on the topic that aired 70 times鈥攊n Kentucky鈥檚 Senate race. (Chinni, Jamerson and Dougherty, 9/19)

Chronic-pain patients in Maryland are asking for help in easing restrictions they face in getting drugs to treat their pain because of the crackdown on opioids. About two dozen people attended a rally in front of the Maryland State House on Tuesday where participants held signs that said: 鈥淒on鈥檛 Punish Pain,鈥 and 鈥淢ake Health Care Again.鈥 (9/18)

The opioid crisis has gotten so bad that some employers are struggling to find sober workers. 鈥淭he drug-testing challenge is a significant one for hiring,鈥 said Charlie Weaver, executive director of the Minnesota Business Partnership, an organization of 120 CEOs from companies that employ about 400,000 Minnesotans. (Magan, 9/18)

This is part of the Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.
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