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Gwyneth Paltrow’s lifestyle brand, Goop, has agreed to pay $145,000 in civil penalties in a settlement in California after an investigation found its claims about some of the products it sells were not backed by scientific evidence, the Orange County district attorney’s office said. The settlement involved three products that Goop had promised would deliver medical benefits. Two items were “eggs” for vaginal wellness — one made of jade and another made of quartz — that the company said would balance hormones, increase bladder control and regulate menstrual cycles. Goop said the third item, Inner Judge Flower Essence Blend, “could help prevent depression,” according to the district attorney’s office. (Garcia, 9/5)

Specifically, the suit called out Goop's jade egg, its rose quartz egg and its “Inner Judge Flower Essence Blend” as products “whose advertised medical claims were not supported by competent and reliable science,” according to the Santa Clara County district attorney's office. For example, the flower essence blend had been marketed as a blend of essential oils that could ward off depression. And the jade eggs? They had developed a reputation — and a backlash — of their own. Last year, the Goop website published a Q&A with “beauty guru/healer/inspiration/friend Shiva Rose” touting the products under the headline “Jade Eggs for Your Yoni.” Rose described the use of the eggs as “an incredible, secret practice” by concubines in ancient Chinese temples. (Wang, 9/5)